Lidia Souza

My name is Lidia Araujo de Souza Krutul, and I love telling and listening to stories. I've been a journalist, publicist, pedagogue and postgraduate in Teaching Methodology since 2010. Psychoanalyst since 2018.

I've worked as an advertising copywriter, content writer, columnist, journalist, editor, designer, social media, photographer, broadcaster and writer. I have also taught entrepreneurship in an important SEBRAE/MS project in the city of Maracaju/MS.

Certified by the Dale Carnegie Training Institute, Leadership Training for Manager and Sales Advantage.

CEO of the advertising agency Eko Soluções Publicitarias in Brazil and of Eko Solutions Marketing in the USA.

Author of the book: "Do Caminho ao Sucesso - O caminho do Jovem Empreendedor", published by VLM Press. I have published articles in newspapers, magazines and websites, such as American Dream Magazine in the USA, Maracaju Hoje in Brazil, Maracajunahora.com.br and others.

The articles I write go through the world of entrepreneurship and high performance, where I adopt a practical methodology that supports the development of the skills and habits needed to sustain a change in personal performance.

I believe that emotional change is just as important as behavioral change. I was born in Campo Grande, Mato Grosso do Sul, and grew up professionally in the city of Maracaju, in the interior of the state, spending most of my professional years surrounded by brilliant and inspiring people.

I'm from Brasília-Luxembourg, the daughter of a shopkeeper and a cook, the granddaughter of a wholesaler and a farmer with housewives, heiress to no money but lots of skills. I am the mother of three beautiful and blessed boys (Isaac, Elijah and Gabriel) and I currently live in Florida, in the United States.

At the moment, I'm dedicated to digging up interesting stories hidden in the small details of the Brazilian immigrant's daily life. I reveal the gems I find in everything I write and invite you to take a peek at what I'm up to on my channel.